By Annika Morschauser
GREEN BAY – Insight Creative, Inc. is celebrating their 35th anniversary as they continue to evolve with the changing needs of their clients.
Insight Creative, Inc. is an advertising and marketing agency located on Sal Street in Green Bay, providing a wide variety of services such as graphic design, social media, copywriting and traditional media.
President and founder Jim von Hoff started the company in 1988, as he recognized the need for a company like this in Green Bay which was only present in larger cities at the time.
Green Bay has been an important influence on Insight Creative, Inc. as it’s opened their clientele both locally and regionally serving northeastern Wisconsin.
“I think that companies and brands need to speak to people at a local level and who better to understand the local markets and the regional markets than an agency that is physically located in that area,” von Hoff said.
Over the years, Insight Creative, Inc. has had to adjust to the development of media as the internet and social media became popular.
Von Hoff mentioned that just as they’ve done in the past, Insight Creative, Inc. will continue to evolve with the world around them to provide the best services to their clients.
“I think we’ve always embraced new technology as it comes along… We’ve really done a great job of molding ourselves to new technology as it becomes available…” von Hoff said.
He also credited his staff and clients, as some have been with them for all 35 years.
Von Hoff added, “I think I’ve been very privileged to be able to see us be a factor and the success of many companies that have allowed them to grow, and it’s very gratifying when they are excited about something we’ve developed for them whether it’s a strategy or a new website or a marketing campaign that they get really good results and their businesses grow because of it. It’s very gratifying to be part of that.”
When asked about the future of Insight Creative, Inc., von Hoff stated, “My hope is that we continue to be a resource for our clients and that we always provide communication of substance, strong communication that people can relate to that they can understand the clients more thoroughly and that the clients can communicate well with their target audience and create those bonds so they have an ongoing customer relationship that lasts well into the future.”