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TitletownTech makes big announcements

ASHWAUBENON – The Green Bay Packers and Titletown Development on April 23 introduced major new partners in TitletownTech’s venture fund, named TitletownTech’s entrepreneur-in-residence and announced an extended partnership with Delaware North to provide further service and entertainment in the development.

Joining as out-of-state investors in TitletownTech’s Venture Fund are Jerry Jacobs Jr., Delaware North Co-CEO and alternate governor for the Boston Bruins, and Jeff Wilpon, partner of Sterling Project Development, Sterling Equities and chief operating officer of the New York Mets.

“The development’s initial success and our plans for the future have sparked interest from a wide variety of investors and partners,” said Packers President/CEO Mark Murphy. “Delaware North and Sterling Project Development have been key partners for us in the effort and having them expand their roles will be very beneficial for TitletownTech and the region overall. We are excited to move forward with great momentum as we work together on TitletownTech and continue to enhance Titletown.”

With the involvement of both local and national investors, TitletownTech will be able to further develop its venture fund, allowing for more investment in high-growth startups aligned with industries in northeastern Wisconsin that will bring opportunity to the region.

“We are excited to be investors in the TitletownTech Venture Fund, which will embody the spirit of Wisconsin’s beloved football team in helping to grow a dynamic startup ecosystem in the region,” Jacobs said.

Joining TitletownTech’s team as the UW-Green Bay entrepreneur-in-residence is Aaron Kennedy, the founder of Noodles & Company, a high-growth quick casual restaurant with over 350 locations around the U.S.

Named Entrepreneur of the Year by Ernst & Young, Kennedy has Wisconsin ties, having earned his MBA from UW-Madison.

Kennedy will work to advance early-stage ventures and entrepreneurial opportunities in the region as well as connect the University of Wisconsin campuses to TitletownTech.

Also announced is the addition of Cordero Barkley to the TitletownTech leadership team as director of finance and investments.

Barkley, who earned bachelor’s and master’s degrees from UW-Green Bay, joins TitletownTech with a background in wealth management and banking with prior experience at Associated Bank and Wells Fargo.

Additionally, in conjunction with Delaware North, Titletown and the Green Bay Packers also announced a multi-year extension of their partnership to include both Lambeau Field and Titletown, as well as management of further entertainment in the TitletownTech building, which will feature a new “eatertainment” concept powered by Topgolf Suites.

Delaware North will manage the 11,000-square-foot interactive entertainment venue featuring high-tech simulation bays.

The restaurant will feature hand-crafted dishes made with fresh ingredients and regional flavors.

“Delaware North has been a great partner and we’re looking forward to building on that relationship to provide excellent service for our guests,” said Murphy. “We’re excited to work with their team on the entertainment concept featuring the Topgolf Suites. The welcoming atmosphere will make it the place to go for dates, family outings, nights out with friends, and should be popular with golf and gaming enthusiasts. We’re proud to introduce it to the region.”

The two-story, 46,000-square-foot TitletownTech building will devote approximately 11,000 square feet to TitletownTech’s operations on the second floor.

Also located on the second floor will be offices for the leadership team that manages Titletown operations, as well as Titletown Development, the real estate development arm of the Packers.

The new concept powered by Topgolf Suites will be included on the first floor, with additional space for future commercial and entertainment establishments.

The venue is expected to open in August.

Delaware North Sportservice, which has been the exclusive food and beverage service provider at Lambeau Field since 2012, has been a part of Titletown since the development opened in 2017, and it will continue as a part of the TitletownTech building and Topgolf’s operations.

TitletownTech will open in the next few months, along with its innovation lab, venture studio and venture fund.

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