GREEN BAY – With just days to go until the 2025 NFL Draft kicks off in Green Bay, the final preparations are underway, transforming Lambeau Field and the Titletown district into a national stage for one of football’s biggest spectacles.
“Someone called it Green Bay’s Super Bowl,” Packers Vice President of Marketing and Fan Engagement Gabrielle Dow said. “We always want to win the Super Bowl, but this is our opportunity to host something in the realm of that size. It’s pretty exciting and something we should all be proud of.”
The Draft Theater, the heart of the action, is rising on the east side of Lambeau Field.
It will feature seating for 2,000 and space for up to 25,000 standing fans. The event is expected to draw between 28,000 and 30,000 spectators at its peak.
“This is the mecca of football,” Dow said. “Now you can be a fan of any team and come here because the draft is like Christmas. We’re one united football family.”
To support the massive buildout, additional road closures and parking changes are now in effect around the stadium.
While many public lots are closed, parking is still available in Lot 10 on Lambeau’s south side, as well as nearby lots along Brookwood Drive and Lombardi Avenue.
Pedestrian access remains open via clearly-marked routes.
Visitors are encouraged to arrive early and plan alternate routes, especially as final road closures roll out beginning April 19.
Full transportation updates are available at greenbay.com/draft25/transportation.
Dow emphasized that local businesses remain open and eager to welcome both residents and out-of-town fans.
“Our restaurants at Titletown and our Pro Shop are all open up until the 21st. So come enjoy the brats, beers and tailgating. Be prepared for cheese curds, and Midwest nice,” she said.
The Lambeau Field Atrium will operate on adjusted hours through April 19, and will close to the public April 20–24 as final event preparations take place.
Beginning April 24, Atrium businesses will open in tandem with the NFL Draft Experience, except for 1919 Kitchen & Tap (closed April 24 for a private event) and stadium tours (resuming April 29).
The free NFL Draft Experience offers fans an immersive festival with interactive exhibits, memorabilia, player meet-and-greets, youth activities and local food and culture.
The Red Carpet event will take place inside Lambeau Field.
From April 24–26, the NFL Draft will be broadcast live from Green Bay on NFL Network, ABC, ESPN and streaming on NFL+.
A Friday night drone show and Saturday concert in the Draft Theater will close out the weekend.
“Think of it like a great college game day,” Dow said. “Park in the neighborhoods, grab a brat and a beer from a front lawn stand, and meet the homeowners. That’s what happens here every game weekend — and now the whole country gets to see it.”
Dow noted the close collaboration with Discover Green Bay, PMI and local public safety departments to make this major event a success.
“It’s been a long journey,” she said. “But it’s really a once-in-a-generation experience for the state.”
Fans planning to attend the 2025 NFL Draft in Green Bay are encouraged to register in advance for free entry to the NFL Draft Experience by downloading the NFL OnePass app or visiting NFL.com/DraftAccess.
The OnePass app provides access to a complete schedule of interactive activities, real-time updates, exclusive digital content, and opportunities to win prizes.
Held throughout the Titletown district, the NFL Draft Experience will offer an immersive fan festival featuring photo ops, historic memorabilia, sponsor activations and chances to meet current and former players. The event also includes dedicated youth and family zones, as well as local food and culture showcases.
All activities are free, but entry is first-come, first-served, so fans are encouraged to arrive early to take full advantage of the experience.
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