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Chamber program to benefit from Badger State brew

GREEN BAY – The Greater Green Bay Chamber’s Greater Green Bay Back to Business Grant has announced it will receive proceeds from sales of a special beer brewed by Badger State Brewing Company.

The grant program caters to small- and medium-sized businesses whose operations have been significantly impacted as a result of COVID-19.

It will bolster its pool of funds thanks to proceeds of the beer, made with an open-source recipe that’s part of an international “All Together” initiative involving 500 breweries in 40 countries.

“One of the first discussions we had following the shutdown of bars, restaurants, retailers and other hospitality businesses that sell and support Badger State Brewing was, ‘What are we doing to help these people?’” said Andrew Fabry, founder of Badger State Brewing Co. “We decided Northeast Wisconsin needed to be represented in this grant venture, and that this fund is a great recipient for proceeds from the beer’s sales. We are a business that has one foot in hospitality and one in manufacturing. Right now, the manufacturing and wholesale side is what’s keeping us afloat. It’s definitely not business as usual but it’s something.”

Having a member of the hospitality community affected by COVID-19 step up in this way is a testament to Greater Green Bay as a whole, said Kelly Armstrong, vice president of economic development, Greater Green Bay Chamber.

“At its heart, the Greater Green Bay Back to Business Grant, and Badger State Brewing’s participation in the fund, is the epitome of the neighbor-helping-neighbor behavior that’s fundamental to this community,” she said.

Badger State Brewing Company is covering the costs to produce the beer, which uses Simcoe, Centennial, Cascade, Mosaic and Citra hops, Fabry said.

The beer was released by Badger State Brewing Co. Friday, May 8, for to-go sales at its 990 Tony Canadeo Dr., Green Bay, location, and will be distributed in various outlets including select liquor stores and grocery store chains in Northeast Wisconsin.

Fabry estimates they will produce 30 barrels (the equivalent of 1,200 gallons) of the beer.

“We’re well aware that we are all better off if more of us as businesses come back from this pandemic,” he said. “We are honored to help the grant get businesses back on their feet.”

To learn more about the grant program, visit thestartuphub.org/backtobusinessgrant.

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