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ALDI opens locations in De Pere, Ashwaubenon

By Press Times Staff

DE PERE – ALDI has opened two new stores in the area, one at 1100 Main Ave. in De Pere, and the other at 2492 S. Oneida St. in Ashwaubenon.

The De Pere and Ashwaubenon stores are part of the $3.4 billion ALDI investment to expand to 2,500 stores nationwide by the end of 2022.

ALDI currently has more than 1,800 stores in 35 states, serving more than 40 million customers each month.

“Our expansion is all about reaching new shoppers and it is working,” said Atty McGrath, ALDI Oak Creek Division vice president. “Our new stores are motivating people to try ALDI. In a 2018 IRI report, 40 percent of first-time ALDI shoppers said they came to us because they wanted to experience a new store.”

McGrath said shopping at ALDI is easy, and that’s why people like going there.

“Shopping for groceries is essential. That’s why we make it smart, fast and easy. A typical store is 12,000 square feet of retail space, much easier to navigate than a big-box store,” she said. “Our layout is simple. We only have four or five aisles and every ALDI has a similar layout, so you’ll always feel like you’re shopping at your local ALDI store. Our new and remodeled stores also feature open ceilings, natural lighting and additional storage for even more fresh produce, dairy and meat. Our streamlined selection removes the guesswork from shopping. We sell exactly what you need. Nothing more. Nothing less.”

When the company’s expansion plans are complete, it will help as many as 100 million people save money on groceries every month.

“We’re also investing $1.9 billion to remodel and expand more than 1,300 U.S. ALDI stores nationally,” McGrath said. “This is a significant investment in our stores, but it’s really an investment in our shoppers. We’re evolving to meet their changing tastes and needs, and in return they have made us one of the fastest-growing retailers in the U.S.”

When the company decided to open two stores in such close proximity in De Pere and Ashwaubenon, McGrath said it’s for customer convenience.

“When it comes to choosing store locations, we look at many factors. We want the best sites that are closest to our shoppers and can support a high daily traffic volume,” she said. “As the demand for ALDI grows, so do our real estate options. Bottom line, we want to be conveniently located for our shoppers.”

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